How Endorsements Make Her Millions

Caitlin Clark Lined Circle

Caitlin Clark's portfolio of NIL deals includes partnerships with State Farm, Gatorade, and Nike.

[{"selector":"#anim-0ae5c19a-3523-4daa-b5a4-537a994b2691","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-92e2b38f-57ea-469d-b2b7-35dcac6aeadf","keyframes":{"transform":["translate3d(116.50485%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-682005bb-d328-4be7-ab54-668c591d3211 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-34.1867468919976%, 0, 0) translate(-25%, 0%) scale(1.5)","translate3d(0%, 0, 0) translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"fill":"forwards"}]

Industry experts estimate her endorsement income at around $3 million per year.

[{"selector":"#anim-add4468d-8127-4c80-bc72-f0035af1dda2 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-34.073795084083294%, 0, 0) translate(-25%, 0%) scale(1.5)","translate3d(0%, 0, 0) translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"fill":"forwards"}] [{"selector":"#anim-55387dc6-b662-4eed-9e8a-23da2a675ad2","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-70e85d17-b0ed-4282-98eb-129dfc1652ce","keyframes":{"transform":["translate3d(116.50485%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

Her NIL revenue significantly surpasses her WNBA base salary of $76,535 for 2024.

[{"selector":"#anim-1eaa2c05-d303-455b-bb50-a615693ed0ef [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-14.98437478752654%, 0, 0) translate(-25%, 0%) scale(1.5)","translate3d(0%, 0, 0) translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"fill":"forwards"}] [{"selector":"#anim-697a0e51-8a47-4aff-b908-ade16dd900ca","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c046add5-6bcd-4739-8807-b431b727c32c","keyframes":{"transform":["translate3d(116.50485%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

Clark's endorsements include collaborations with Xfinity, H&R Block, and Panini America.

[{"selector":"#anim-b98a5ea7-c4ec-4ff6-b49d-ab37b5189053 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-34.073795084083294%, 0, 0) translate(-25%, 0%) scale(1.5)","translate3d(0%, 0, 0) translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"fill":"forwards"}] [{"selector":"#anim-b5873cf1-f89a-4987-9a73-48a8bd96b99c","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0391a6f7-25a3-4aea-9e87-45b6a17db40f","keyframes":{"transform":["translate3d(116.50485%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

She also secured a deal with Gainbridge, an insurance and annuity firm.

[{"selector":"#anim-6b9226f3-611e-4a45-bc58-5b9e97a8c9dd [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-26.506023953825004%, 0, 0) translate(-25%, 0%) scale(1.5)","translate3d(0%, 0, 0) translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"fill":"forwards"}] [{"selector":"#anim-67fa1784-5aa8-4eb2-a551-7a05b822d151","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b1858b3b-015b-4b0d-a567-8bfa9289b3f4","keyframes":{"transform":["translate3d(116.50485%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

Clark's NIL success highlights the financial potential for top female athletes.

[{"selector":"#anim-5d198634-56f0-4402-8c6a-ea6929cd13c5 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-26.506023953825004%, 0, 0) translate(-25%, 0%) scale(1.5)","translate3d(0%, 0, 0) translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"fill":"forwards"}] [{"selector":"#anim-f94d01fe-fe99-4ee4-a92f-080f2a50317e","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b69b6761-54cb-4eeb-aeb5-50f3c0a9544a","keyframes":{"transform":["translate3d(116.50485%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

The disparity between her endorsement earnings and WNBA salary underscores the pay gap in professional sports.

[{"selector":"#anim-26c5f42a-dc7d-457a-9e6d-a4f4dfdf11d9 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-26.506023953825004%, 0, 0) translate(-25%, 0%) scale(1.5)","translate3d(0%, 0, 0) translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"fill":"forwards"}] [{"selector":"#anim-59a72ca2-541d-42ec-a8f0-7218eb12e632","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-de78d162-8159-4f6f-a86e-cbca381a2816","keyframes":{"transform":["translate3d(116.50485%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]