In-N-Out Burger, the favorite of celebrities and braggadocious internet fans, has established a household name without leaving the West.
Nothing could stop Meridian, Idaho residents from experiencing the hype last week, not even an eight-hour wait.
On December 12, the California-based burger chain with a cult following launched its first outlet in Idaho. Locals were excited to enjoy a Double Double.
The Idaho Statesman said that a line of automobiles formed the night before the long-awaited eatery opened, with some individuals staying outside in almost freezing weather.
I used an electric blanket to stay warm overnight as temperatures dipped to 37 degrees," In-N-Out superfan John Sowell told The Orange County Register.
People who didn't wait the night before had a long road. Customers waited up to eight hours in the drive-thru by midday on launch day.
In-N-Out personnel walked from car to car taking orders to reduce wait times. The restaurant order line was still long, but some reports said it moved faster.
On December 11, the night before the big opening, a Facebook group called "In-N-Out Meridian Ohio Wait Time Tracker" was created to track the expected wait time.