Released ten signature shoes in partnership with Under Armour.
Curry's Signature Shoes
Introduced UA Flow technology in Curry’s shoes.
Technology in Footwear
Focus on empowering youth through sports.
Curry Brand Initiatives
Curry Brand operates globally, impacting thousands of athletes.
Global Reach
Committed to impacting 100,000 youth by 2025.
Future Goals
Launched in 2020, Curry Brand integrates community impact into its core mission, refurbishing courts, training coaches, and supporting youth sports programs.
Curry Brand's Philanthropic Mission
Curry’s signature shoes, including the latest Curry 11, feature cutting-edge technologies like UA Flow and Warp for enhanced performance and comfort.
Innovative Footwear Design
Under Armour and Curry have expanded their reach globally, making Curry’s signature products available worldwide and engaging with international markets.
Global Expansion
As part of the new long-term deal, Curry will take on a broader advisory role, influencing Under Armour’s brand strategy, athlete recruitment, and product innovation beyond basketball.
Increased Advisory Role
Curry Brand aims to positively impact over 100,000 youth by 2025 through various initiatives, including refurbishing playing spaces, enhancing access to sports, and fostering youth development programs.